An Empirical Study on Social Customer: Evidence from Social CRM
Publisher: IGI Global_journal
E-ISSN: 1947-9255|7|1|42-60
ISSN: 1947-9247
Source: International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.7, Iss.1, 2016-01, pp. : 42-60
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Abstract