Relationship Marketing as a Mediating Role Between Brand Image and Customer Loyalty in B2B Markets: Evidence from a Manufacturing Company

Publisher： IGI Global_journal

E-ISSN： 1947-9255|8|2|21-44

ISSN： 1947-9247

Source： International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.8, Iss.2, 2017-04, pp. : 21-44

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