Trends in the Use of Social Media as a Tool of Marketing Communications in FMCG Sector in India

Publisher: IGI Global_journal

E-ISSN: 2156-1745|3|3|62-75

ISSN: 2156-1753

Source: International Journal of Online Marketing (IJOM), Vol.3, Iss.3, 2013-07, pp. : 62-75

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Abstract