A Comparative Study of Consumer’s Gender Based Attitude towards Mobile Value Added Services in Jalandhar District Using Tri-Component Model

Publisher： IGI Global_journal

E-ISSN： 2156-1745|3|3|18-36

ISSN： 2156-1753

Source： International Journal of Online Marketing (IJOM), Vol.3, Iss.3, 2013-07, pp. : 18-36

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