Viral Marketing: A Brief Study of Pre-Established Methods and Models for Understanding the Various Implications on the Corporate Sector

Publisher： IGI Global_journal

E-ISSN： 2156-1745|4|1|52-63

ISSN： 2156-1753

Source： International Journal of Online Marketing (IJOM), Vol.4, Iss.1, 2014-01, pp. : 52-63

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