Publisher: Palgrave Macmillan Ltd
Founded in: 2000
Total resources: 4
E-ISSN: 1741-2447
ISSN: 1741-2447
Subject: F7 Trade Economy
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The Journal of Database Marketing & Customer Strategy Management
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Impact of promotions and value consciousness in online shopping behaviour in India
By Rakesh Sapna,Khare Arpita in (2012)
The Journal of Database Marketing & Customer Strategy Management , Vol. 19, Iss. 4, 2012-12 , pp.Marketing DSS architecture for sports sponsorship management
The Journal of Database Marketing & Customer Strategy Management , Vol. 19, Iss. 4, 2012-12 , pp.By Javornik Ana,Mandelli Andreina in (2012)
The Journal of Database Marketing & Customer Strategy Management , Vol. 19, Iss. 4, 2012-12 , pp.On the monthly usage dynamic of prepaid subscribers - Hidden insights
The Journal of Database Marketing & Customer Strategy Management , Vol. 19, Iss. 4, 2012-12 , pp.Reflections on a life in database marketing
The Journal of Database Marketing & Customer Strategy Management , Vol. 19, Iss. 4, 2012-12 , pp.Estimating benefits of Demand Sensing for consumer goods organisations
By Folinas Dimitris,Rabi Samuel in (2012)
The Journal of Database Marketing & Customer Strategy Management , Vol. 19, Iss. 4, 2012-12 , pp.By Sedighi Mohamad Mohsen,Mokfi Taha,Golrizgashti Seyedehfatemeh in (2012)
The Journal of Database Marketing & Customer Strategy Management , Vol. 19, Iss. 4, 2012-12 , pp.By Bester Shirley,Jere Mlenga G in (2012)
The Journal of Database Marketing & Customer Strategy Management , Vol. 19, Iss. 4, 2012-12 , pp.