Assessing generalizability of scales used in cross-national research

Author： Sharma S.   Weathers D.  

Publisher： Elsevier

ISSN： 0167-8116

Source： International Journal of Research in Marketing, Vol.20, Iss.3, 2003-09, pp. : 287-295

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Comparing the generalizability of online and mail surveys in cross-national service quality research

By Deutskens Elisabeth   Jong Ad   Ruyter Ko   Wetzels Martin  

Marketing Letters, Vol. 17, Iss. 2, 2006-04 ,pp. : 119-136

Springer Publishing Company

Access to resources Recommend Favorite

On the use of "borrowed" scales in cross-national research: A cautionary note

By Douglas Susan P   Nijssen Edwin J  

International Marketing Review, Vol. 20, Iss. 6, 2003-11 ,pp. : 621-642

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Comparative, cross-cultural, and cross-national research: A comment on good and bad practice

By Cadogan John  

International Marketing Review, Vol. 27, Iss. 6, 2010-11 ,pp. : 601-605

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Cultural values: a cross-national study

By Nicholson Joel D   Stepina Lee P  

Cross Cultural Management, Vol. 5, Iss. 1-2, 1998-01 ,pp. : 33-47

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Green segmentation: a cross-national study

By Yilmazsoy Baris   Schmidbauer Harald   Rösch Angi  

Marketing Intelligence & Planning, Vol. 33, Iss. 7, 2015-10 ,pp. : 981-1003

Emerald Group Publishing Ltd

Access to resources Recommend Favorite