Author: Islam Towhidul
Publisher: Springer Publishing Company
ISSN: 0923-0645
Source: Marketing Letters, Vol.22, Iss.2, 2011-06, pp. : 197-212
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Customer value impact of sales contests
Journal of the Academy of Marketing Science, Vol. 38, Iss. 6, 2010-12 ,pp. :