Country of origin effects: a literature review

By Al-Sulaiti Khalid I   Baker Michael J  

Marketing Intelligence & Planning, Vol. 16, Iss. 3, 1998-03 ,pp. : 150-199

Emerald Group Publishing Ltd

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A dynamic approach to country-of-origin effect

By Lampert Shlomo I   Jaffe Eugene D  

European Journal of Marketing, Vol. 32, Iss. 1-2, 1998-01 ,pp. : 61-78

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Country-of-origin and private-label merchandise

By Parsons Andrew G.   Ballantine Paul W.   Wilkinson Helene  

Journal of Marketing Management, Vol. 28, Iss. 5-6, 2012-05 ,pp. : 594-608

Routledge Ltd

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Does image of country-of-origin matter to brand equity?

By Yasin Norjaya Mohd   Noor Mohd Nasser   Mohamad Osman  

Journal of Product and Brand Management, Vol. 16, Iss. 1, 2007-03 ,pp. : 38-48

Emerald Group Publishing Ltd

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A flexible model of consumer country-of-origin perceptions

By Knight Gary A   Calantone Roger J  

International Marketing Review, Vol. 17, Iss. 2, 2000-02 ,pp. : 127-145

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