Item sampling in service quality assessment surveys to improve response rates and reduce respondent burden: The "LibQUAL+® Lite" example

Author： Thompson Bruce Kyrillidou Martha Cook Colleen

Publisher： Emerald Group Publishing Ltd

ISSN： 1467-8047

Source： Performance Measurement and Metrics, Vol.10, Iss.1, 2009-03, pp. : 6-16

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