Developing a competitive international service strategy: a case of international joint venture in the global service industry

Author: Lee Kyuho   Madanoglu Melih   Ko Jae-Youn  

Publisher: Emerald Group Publishing Ltd

ISSN: 0887-6045

Source: Journal of Services Marketing, Vol.27, Iss.3, 2013-05, pp. : 245-255

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Abstract