Measuring Cross-Category Specials Purchasing: Theory, Empirical Results, and Implications

Author: Walters R.  

Publisher: Springer Publishing Company

ISSN: 1382-3019

Source: Journal of Market-Focused Management, Vol.5, Iss.1, 2002-03, pp. : 25-42

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract