Do country-of-manufacture and country-of-design matter to industrial brand equity?

By Chen Yi-Min   Su Yi-Fan  

The Journal of Business and Industrial Marketing, Vol. 27, Iss. 1, 2011-12 ,pp. : 57-68

Emerald Group Publishing Ltd

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Does image of country-of-origin matter to brand equity?

By Yasin Norjaya Mohd   Noor Mohd Nasser   Mohamad Osman  

Journal of Product and Brand Management, Vol. 16, Iss. 1, 2007-03 ,pp. : 38-48

Emerald Group Publishing Ltd

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Does country of brand origin (COBO) matter for the Lebanese consumers?

By Ahmed Zafar U.   Zbib Imad J.   Sikander Arif   Noujaim Ralph Gilbert  

EuroMed Journal of Business, Vol. 7, Iss. 2, 2012-07 ,pp. : 108-128

Emerald Group Publishing Ltd

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Country-of-origin and brand effects on consumers' evaluations of cruise lines

By Ahmed Zafar U   Johnson James P   Ling Chew Pei   Fang Tan Wai   Hui Ang Kah  

International Marketing Review, Vol. 19, Iss. 3, 2002-03 ,pp. : 279-302

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Matching consumers' country and product image perceptions: an Australian perspective

By Dagger Tracey S.   Raciti Maria M.  

Journal of Consumer Marketing, Vol. 28, Iss. 3, 2011-05 ,pp. : 200-210

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