Satisfaction-based segmentation: Application of Kano model in Indian fast food industry

Author: Ponnam Abhilash   Sahoo Debajani   Balaji Makam  

Publisher: Palgrave Macmillan Ltd

ISSN: 1479-1862

Source: Journal of Targeting, Measurement and Analysis for Marketing, Vol.19, Iss.3-4, 2011-09, pp. : 195-205

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