B2B e-marketplace: an e-marketing framework for B2B commerce

By Chong Woon Kian   Shafaghi Mathew   Woollaston Christopher   Lui Vincent  

Marketing Intelligence & Planning, Vol. 28, Iss. 3, 2010-05 ,pp. : 310-329

Emerald Group Publishing Ltd

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Mapping B2B value exchange in marketing relationships: a systematic approach

By Albadvi Amir   Hosseini Monireh  

The Journal of Business and Industrial Marketing, Vol. 26, Iss. 7, 2011-08 ,pp. : 503-513

Emerald Group Publishing Ltd

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B2B relationship marketing analytical support with GBC modeling

By Latusek Wojciech Peter  

The Journal of Business and Industrial Marketing, Vol. 25, Iss. 3, 2010-01 ,pp. : 209-219

Emerald Group Publishing Ltd

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Designing the marketing-sales interface in B2B firms

By Biemans Wim G.   Brencic Maja Makovec  

European Journal of Marketing, Vol. 41, Iss. 3-4, 2007-04 ,pp. : 257-273

Emerald Group Publishing Ltd

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The use of social media in B2B marketing and branding: An exploratory study

By Brennan Ross   Croft Robin  

Journal of Customer Behaviour, Vol. 11, Iss. 2, 2012-06 ,pp. : 101-115

Westburn Publishers Ltd

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