Author: Vida Irena Koklic Mateja Kos Kukar-Kinney Monika Penz Elfriede
Publisher: Emerald Group Publishing Ltd
ISSN: 2040-7122
Source: Journal of Research in Interactive Marketing, Vol.6, Iss.4, 2012-10, pp. : 298-313
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Abstract
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Journal of Research in Interactive Marketing, Vol. 6, Iss. 4, 2012-10 ,pp. :