Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry

Author: Dubé Jean-Pierre   Sudhir K.   Ching Andrew   Crawford Gregory   Draganska Michaela   Fox Jeremy   Hartmann Wesley   Hitsch Günter   Viard V.   Villas-Boas Miguel   Vilcassim Naufel  

Publisher: Springer Publishing Company

ISSN: 0923-0645

Source: Marketing Letters, Vol.16, Iss.3-4, 2005-12, pp. : 209-224

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Abstract