Author: Dubé Jean-Pierre Sudhir K. Ching Andrew Crawford Gregory Draganska Michaela Fox Jeremy Hartmann Wesley Hitsch Günter Viard V. Villas-Boas Miguel Vilcassim Naufel
Publisher: Springer Publishing Company
ISSN: 0923-0645
Source: Marketing Letters, Vol.16, Iss.3-4, 2005-12, pp. : 209-224
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Abstract
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