Adjusting Choice Models to Better Predict Market Behavior

Author： Allenby Greg   Fennell Geraldine   Huber Joel   Eagle Thomas   Gilbride Tim   Horsky Dan   Kim Jaehwan   Lenk Peter   Johnson Rich   Ofek Elie   Orme Bryan   Otter Thomas   Walker Joan  

Publisher： Springer Publishing Company

ISSN： 0923-0645

Source： Marketing Letters, Vol.16, Iss.3-4, 2005-12, pp. : 197-208

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