Bank marketing and information technology: a historical analysis of the post-1970 period

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.17, Iss.6, 1999-06, pp. : 265-274

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Political marketing: an information-economic analysis

By Bauer Hans H Huber Frank Herrmann Andreas

European Journal of Marketing, Vol. 30, Iss. 10-11, 1996-10 ,pp. : 152-165

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Using Information Technology Effectively: A Study of Marketing Installations

By Leverick Fiona Littler Dale Bruce Margaret Wilson Dominic

Journal of Marketing Management, Vol. 14, Iss. 8, 1998-11 ,pp. : 927-962

Routledge Ltd

Access to resources Recommend Favorite

Integrating Information Technology into Marketing Practice – The IT Reality of Contemporary Marketing Practice

By Brady Mairead Saren Michael Tzokas Nikolaos

Journal of Marketing Management, Vol. 18, Iss. 5-6, 2002-06 ,pp. : 555-577

Routledge Ltd

Access to resources Recommend Favorite

Investment in information technology systems and other determinants of bank profitability in the UK

By Holden Ken El-Bannany Magdi

Applied Financial Economics, Vol. 14, Iss. 5, 2004-03 ,pp. : 361-365

Routledge Ltd

Access to resources Recommend Favorite

Multilevel marketing and pyramid schemes in the United States: An historical analysis

By Keep William W. Nat Peter J. Vander

Journal of Historical Research in Marketing, Vol. 6, Iss. 2, 2014-05 ,pp. : 188-210

Emerald Group Publishing Ltd

Access to resources Recommend Favorite