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Journal of Services Marketing, Vol. 25, Iss. 3, 2011-05 ,pp. : 150-164

Emerald Group Publishing Ltd

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Cultural values in financial services advertising: a cross-cultural study of magazine ads in the USA and Korea

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Journal of Services Marketing, Vol. 28, Iss. 5, 2014-08 ,pp. : 349-360

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Services advertising and providing services on the Internet

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Journal of Services Marketing, Vol. 12, Iss. 5, 1998-10 ,pp. : 334-347

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Journal of Services Marketing, Vol. 15, Iss. 2, 2001-05 ,pp. : 131-146

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