Assessing the importance of the development activities for successful new services: does innovativeness matter?

Author： Gounaris Spiros P   Papastathopoulou Paulina G   Avlonitis George J  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.21, Iss.5, 2003-07, pp. : 266-279

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