Modelling customer loyalty in financial services: A hybrid of formative and reflective constructs

Author: Baumann Chris   Elliott Greg   Hamin Hamin  

Publisher: Emerald Group Publishing Ltd

ISSN: 0265-2323

Source: The International Journal of Bank Marketing, Vol.29, Iss.3, 2011-04, pp. : 247-267

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract