The effect of behavioural activation and inhibition on CRM adoption

Author： Vella Joseph   Caruana Albert   Pitt Leyland F.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0265-2323

Source： The International Journal of Bank Marketing, Vol.30, Iss.1, 2012-01, pp. : 43-59

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Special issue on CRM: Technology adoption, business implications, and social and cultural concerns

By Ali Maged  

Journal of Marketing Management, Vol. 29, Iss. 3-4, 2013-02 ,pp. : 391-392

Routledge Ltd

Access to resources Recommend Favorite

The adoption of customer relationship management (CRM) technology in SMEs: An empirical study

By Nguyen ThuyUyen H.   Waring Teresa S.  

Journal of Small Business and Enterprise Development, Vol. 20, Iss. 4, 2013-10 ,pp. : 824-848

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Effect of National Culture on the Adoption of Innovations

By van Everdingen Yvonne M.  

Marketing Letters, Vol. 14, Iss. 3, 2003-01 ,pp. : 217-232

Springer Publishing Company

Access to resources Recommend Favorite

Functional matching effect in CRM: Moderating roles of perceived message quality and skepticism

By Manuel Eleonora   Youn Seounmi   Yoon Doyle  

Journal of Marketing Communications, Vol. 20, Iss. 6, 2014-11 ,pp. : 397-418

Routledge Ltd

Access to resources Recommend Favorite

Why doesn't marketing use the corporate data warehouse? The role of trust and quality in adoption of data-warehousing technology for CRM applications

By Payton Fay Cobb   Zahay Debra  

The Journal of Business and Industrial Marketing, Vol. 20, Iss. 4-5, 2005-04 ,pp. : 237-244

Emerald Group Publishing Ltd

Access to resources Recommend Favorite