

Author: Tseng Lu-Ming Su Wen-Pin
Publisher: Emerald Group Publishing Ltd
ISSN: 0265-2323
Source: The International Journal of Bank Marketing, Vol.31, Iss.1, 2013-01, pp. : 38-55
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content






Customer data management in practice: An insurance case study
By Pula Edith N
The Journal of Database Marketing, Vol. 10, Iss. 4, 2003-07 ,pp. :




Mobilization advances life insurance?s march: Keeping the customer satisfied
Strategic Direction, Vol. 20, Iss. 1, 2004-01 ,pp. :