Customer behavior toward online insurance services in India

Author： Khare Arpita   Dixit Saumya   Chaudhary Ruchi   Kochhar Priyanka   Mishra Shruti  

Publisher： Palgrave Macmillan Ltd

ISSN： 1741-2447

Source： The Journal of Database Marketing & Customer Strategy Management, Vol.19, Iss.2, 2012-06, pp. : 120-133

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