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Author: Jr. J.R. Wills Jr. J.K. Ryans
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.11, Iss.8, 1993-12, pp. : 577-584
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European Journal of Marketing, Vol. 6, Iss. 3, 1993-12 ,pp. :