The Adoption and Diffusion of New Industrial Products: A Literature Review

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.17, Iss.3, 1993-12, pp. : 31-88

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Industrial diffusion, adoption and communication

By Lancaster G. A. White M.

European Journal of Marketing, Vol. 10, Iss. 5, 1993-12 ,pp. : 280-298

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A culture-based approach to understanding the adoption and diffusion of new products across countries

By Yalcinkaya Goksel

International Marketing Review, Vol. 25, Iss. 2, 2008-04 ,pp. : 202-214

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities

By Schreier Martin Oberhauser Stefan Prügl Reinhard

Marketing Letters, Vol. 18, Iss. 1-2, 2007-06 ,pp. : 15-30

Springer Publishing Company

Access to resources Recommend Favorite

Introducing successful new industrial products

By Cooper Robert G.

European Journal of Marketing, Vol. 10, Iss. 6, 1993-12 ,pp. : 301-329

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The market development of new industrial products

By Briscoe G. Cannon T. Lewis A.L.

European Journal of Marketing, Vol. 6, Iss. 1, 1993-12 ,pp. : 7-16

Emerald Group Publishing Ltd

Access to resources Recommend Favorite