Author: Silva Rui da Davies Gary Naudé Pete
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.36, Iss.11-12, 2002-11, pp. : 1327-1343
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
The Journal of Business and Industrial Marketing, Vol. 11, Iss. 3-4, 1996-03 ,pp. :
The consumer decision-making process
European Journal of Marketing, Vol. 5, Iss. 2, 1993-12 ,pp. :