Assessing the influence of retail buyer variables on the buying decision-making process

Author: Silva Rui da   Davies Gary   Naudé Pete  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.36, Iss.11-12, 2002-11, pp. : 1327-1343

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract