Strategic brand alliances: implications of ingredient branding for national and private label brands

By Vaidyanathan Rajiv   Aggarwal Praveen  

Journal of Product and Brand Management, Vol. 9, Iss. 4, 2000-04 ,pp. : 214-228

Emerald Group Publishing Ltd

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Effects of intra-brand competition between private labels and manufacturer brands: Empirical results from the Italian market

By Fornari Edoardo   Grandi Sebastiano   Fornari Daniele  

The International Review of Retail, Distribution and Consumer Research, Vol. 21, Iss. 5, 2011-12 ,pp. : 541-554

Routledge Ltd

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Measuring private labels brand equity: a consumer perspective

By Cuneo Andres   Lopez Pilar   Yagüe Maria Jesus  

European Journal of Marketing, Vol. 46, Iss. 7-8, 2012-07 ,pp. : 952-964

Emerald Group Publishing Ltd

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A Positive Theory of Private Label: A Strategic Role of Private Label in a Duopoly National-Brand Market

By Wu Chi-Cheng  

Marketing Letters, Vol. 16, Iss. 2, 2005-04 ,pp. : 143-161

Springer Publishing Company

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Strategic Effects of Private Labels and Horizontal Integration

By Tarziján Jorge  

The International Review of Retail, Distribution and Consumer Research, Vol. 14, Iss. 3, 2004-07 ,pp. : 321-335

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