Suppliers' willingness to end unprofitable customer relationships: An exploratory investigation in the German mechanical engineering sector

Author: Helm Sabrina   Rolfes Ludger   Günter Bernd  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.40, Iss.3-4, 2006-03, pp. : 366-383

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Abstract