Author: Turley Darach Geiger Susi
Publisher: Emerald Group Publishing Ltd
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.40, Iss.5-6, 2006-05, pp. : 662-681
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Demystifying customer brand engagement: Exploring the loyalty nexus
Journal of Marketing Management, Vol. 27, Iss. 7-8, 2011-07 ,pp. :