Role of entrepreneurship and market orientation in firms' success

Author: González-Benito Óscar   González-Benito Javier   Muñoz-Gallego Pablo A.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.43, Iss.3-4, 2009-04, pp. : 500-522

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Abstract