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Emerald Group Publishing Ltd

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Effects of product image at three stages of the consumer decision process for apparel products: alternative evaluation, purchase and post-purchase

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Journal of Fashion Marketing and Management, Vol. 5, Iss. 1, 2001-03 ,pp. : 29-43

Emerald Group Publishing Ltd

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The interactive influence of country of origin of brand and product involvement on purchase intention

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The role of external influences in high involvement purchase behaviour

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The role of the technology acceptance model in explaining effects of image interactivity technology on consumer responses

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International Journal of Retail & Distribution Management, Vol. 34, Iss. 8, 2006-08 ,pp. : 621-644

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