Antecedents to strategic flexibility: Management cognition, firm resources and strategic options

Author: Combe Ian A.   Rudd John M.   Leeflang Peter S.H.   Greenley Gordon E.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.46, Iss.10, 2012-09, pp. : 1320-1339

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Abstract