Advertising regulation and market drivers

Author： Parsons Andrew G.   Schumacher Christoph  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.46, Iss.11-12, 2012-11, pp. : 1539-1558

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The beer market and advertising expenditure

By Heimonen Kari   Uusitalo Outi  

Marketing Intelligence & Planning, Vol. 27, Iss. 7, 2009-10 ,pp. : 945-975

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Ambient advertising characteristics and schema incongruity as drivers of advertising effectiveness

By Jurca Maria Alina   Madlberger Maria  

Journal of Marketing Communications, Vol. 21, Iss. 1, 2015-01 ,pp. : 48-64

Routledge Ltd

Access to resources Recommend Favorite

Political advertising and the demonstration of market orientation

By Robinson Claire  

European Journal of Marketing, Vol. 44, Iss. 3-4, 2010-01 ,pp. : 451-460

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Achieving acceptable advertising: An analysis of advertising regulation in five countries

By Harker Debra  

International Marketing Review, Vol. 15, Iss. 2, 1998-02 ,pp. : 101-118

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Drivers of market orientation and performance in service firms

By Van Egeren Marsha   O'Connor Stephen  

Journal of Services Marketing, Vol. 12, Iss. 1, 1998-01 ,pp. : 39-58

Emerald Group Publishing Ltd

Access to resources Recommend Favorite