Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers

Author： Omar Maktoba   Bathgate Ian   Nwankwo Sonny  

Publisher： Emerald Group Publishing Ltd

ISSN： 1059-5422

Source： Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, Vol.21, Iss.2, 2011-03, pp. : 224-237

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The case for customer satisfaction

By Taylor Chris  

Managing Service Quality, Vol. 5, Iss. 1, 1995-01 ,pp. : 11-14

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Mobile internet business models in emerging markets

By Hanninen Katri   Hallikas Jukka   Pynnonen Mikko  

International Journal of Business Environment, Vol. 3, Iss. 4, 2010-12 ,pp. : 427-444

Inderscience Publishers

Access to resources Recommend Favorite

Effects of inertia and satisfaction in female online shoppers on repeat-purchase intention: The moderating roles of word-of-mouth and alternative attraction

By Kuo Ying-Feng   Hu Tzu-Li   Yang Shu-Chen  

Managing Service Quality, Vol. 23, Iss. 3, 2013-05 ,pp. : 168-187

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Performance measurement systems - a case study of customer satisfaction

By Walters Megan  

Facilities, Vol. 17, Iss. 3-4, 1999-03 ,pp. : 97-104

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer satisfaction and price acceptance in the case of electricity supply

By Rekettye Gabor   Pinter Jozsef  

International Journal of Process Management and Benchmarking, Vol. 1, Iss. 3, 2006-09 ,pp. : 220-230

Inderscience Publishers

Access to resources Recommend Favorite