Assessing the consumer's choice of purchase channel in the tourism sector: Evidence from Spain

Author: Izquierdo-Yusta Alicia   Martínez-Ruiz María Pilar  

Publisher: Emerald Group Publishing Ltd

ISSN: 1450-2194

Source: EuroMed Journal of Business, Vol.6, Iss.1, 2011-05, pp. : 77-99

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Abstract