The impact of customer-company identification on consumer reactions to new corporate initiatives: The case of brand extensions

Author： Ashraf Rohail Merunka Dwight

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.31, Iss.5, 2013-07, pp. : 489-507

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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