The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference

Author： Liu Matthew Tingchi   Wong Ipkin Anthony   Shi Guicheng   Chu Rongwei   Brock James L.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.28, Iss.3, 2014-05, pp. : 181-194

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