Drivers of in-group and out-of-group electronic word-of-mouth (eWOM)

Author: Abrantes José Luís   Seabra Cláudia   Lages Cristiana Raquel   Jayawardhena Chanaka  

Publisher: Emerald Group Publishing Ltd

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.47, Iss.7, 2013-07, pp. : 1067-1088

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract