Customer-based corporate valuation: Integrating the concepts of customer equity and shareholder value

Author： Bauer Hans H.   Hammerschmidt Maik  

Publisher： Emerald Group Publishing Ltd

ISSN： 0025-1747

Source： Management Decision, Vol.43, Iss.3, 2005-03, pp. : 331-348

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The resource-based view and value: the customer-based view of the firm

By Clulow Val   Barry Carol   Gerstman Julie  

Journal of European Industrial Training, Vol. 31, Iss. 1, 2007-01 ,pp. : 19-35

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An integrated framework for customer value and customer-relationship-management performance: a customer-based perspective from China

By Wang Yonggui   Lo Hing Po   Chi Renyong   Yang Yongheng  

Managing Service Quality, Vol. 14, Iss. 2-3, 2004-04 ,pp. : 169-182

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Value of Sustainable Luxury in Mature Markets: A Customer-Based Approach

By  

The Journal of Corporate Citizenship, Vol. 2013, Iss. 52, 2013-12 ,pp. : 90-101

GSE Research

Access to resources Recommend Favorite

From maximizing shareholder value to delighting the customer

By Denning Stephen  

Strategy and Leadership, Vol. 40, Iss. 3, 2012-04 ,pp. : 12-16

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The influence of supply chain management competency on customer satisfaction and shareholder value

By Ellinger Alexander   Shin Hyunju   Northington William Magnus   Adams Frank G.   Hofman Debra   O'Marah Kevin  

Supply Chain Management: An International Journal, Vol. 17, Iss. 3, 2012-04 ,pp. : 249-262

Emerald Group Publishing Ltd

Access to resources Recommend Favorite