Chinese brand naming: a linguistic analysis of the brands of ten product categories

By Chan Allan K.K.   Huang Yue-Yuan  

Journal of Product and Brand Management, Vol. 10, Iss. 2, 2001-05 ,pp. : 103-119

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand naming in China: a linguistic approach

By Chan Allan K.K.   Huang Yue Yuan  

Marketing Intelligence & Planning, Vol. 15, Iss. 5, 1997-05 ,pp. : 227-234

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Brand-naming Enigma in the Asia Pacific Context

By McDonald Gael M.   Roberts C.J.  

European Journal of Marketing, Vol. 24, Iss. 8, 1990-08 ,pp. : 6-19

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The corporate brand naming process in the net economy

By Kollmann Tobias   Suckow Christina  

Qualitative Market Research: An International Journal, Vol. 10, Iss. 4, 2007-09 ,pp. : 349-361

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand extension naming strategies: An exploratory study of the impact of brand traits

By Vanhonacker Wilfried  

Marketing Letters, Vol. 18, Iss. 1-2, 2007-06 ,pp. : 61-72

Springer Publishing Company

Access to resources Recommend Favorite