The "ICON" archetype: Its influence on customer orientation and innovation in South African firms

Author： Pitt Leyland   Salehi-Sangari Esmail   Berthon Jean-Paul   Nel Deon  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.25, Iss.2, 2007-04, pp. : 157-174

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