Author： Syson Fiona Perks Helen
Publisher： Emerald Group Publishing Ltd
ISSN： 0887-6045
Source： Journal of Services Marketing, Vol.18, Iss.4, 2004-04, pp. : 255-266
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
New service development: a stakeholder perspective
By Smith Anne M. Fischbacher Moira
European Journal of Marketing, Vol. 39, Iss. 9-10, 2005-09 ,pp. :
Access to resources
Recommend
The Traits of Successful New Service Development
By Edgett Scott
Journal of Services Marketing, Vol. 8, Iss. 3, 1994-03 ,pp. :
Market scanning for new service development
By Olsen Nina Veflen Sallis James
European Journal of Marketing, Vol. 40, Iss. 5-6, 2006-05 ,pp. :