The effects of obtaining one's preferred service brand on consumer satisfaction and brand loyalty

Author： Paswan Audhesh K. Spears Nancy Ganesh Gopala

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.21, Iss.2, 2007-05, pp. : 75-87

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Brand trust in the context of consumer loyalty

By Delgado-Ballester Elena Munuera-Alemán José Luis

European Journal of Marketing, Vol. 35, Iss. 11-12, 2001-11 ,pp. : 1238-1258

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand trust in the context of consumer loyalty

By Delgado-Ballester Elena Munuera-Alemán José Luis

European Journal of Marketing, Vol. 35, Iss. 11, 2001-11 ,pp. : 1238-1258

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effects of corporate brand attributes on attitudinal and behavioural consumer loyalty

By Anisimova Tatiana Anatolevena

Journal of Consumer Marketing, Vol. 24, Iss. 7, 2007-11 ,pp. : 395-405

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Exploring consumer experiences with a service brand

By O'Cass Aron Grace Debra

Journal of Product and Brand Management, Vol. 13, Iss. 4, 2004-04 ,pp. : 257-268

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Effects of Membership and Demographics on Consumer Satisfaction and Loyalty in Service Organizations

By Daughtrey Clayton L. Vowles Nicole S. Black Gregory S.

Services Marketing Quarterly, Vol. 34, Iss. 4, 2013-10 ,pp. : 292-308

Routledge Ltd

Access to resources Recommend Favorite