Author: Shen Anyuan Ball A. Dwayne
Publisher: Emerald Group Publishing Ltd
ISSN: 0887-6045
Source: Journal of Services Marketing, Vol.23, Iss.2, 2009-04, pp. : 79-91
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Service personalization and loyalty
By Ball Dwayne Coelho Pedro S. Vilares Manuel J.
Journal of Services Marketing, Vol. 20, Iss. 6, 2006-10 ,pp. :
What is personalization? A conceptual framework
By Vesanen Jari
European Journal of Marketing, Vol. 41, Iss. 5-6, 2007-06 ,pp. :
By Blasco-Arcas Lorena Aznar-Baranda José-Ignacio Hernández-Ortega Blanca Ruiz-Mas José
Industrial Management & Data Systems, Vol. 111, Iss. 9, 2011-09 ,pp. :