Internal marketing and employee commitment: Evidence from the Ghanaian banking industry

By Narteh Bedman  

Journal of Financial Services Marketing, Vol. 17, Iss. 4, 2012-12 ,pp. : 284-300

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Does Internal Marketing Influence Employee Loyalty? Evidence From the Ghanaian Banking Industry

By Narteh Bedman   Odoom Raphael  

Services Marketing Quarterly, Vol. 36, Iss. 2, 2015-04 ,pp. : 112-135

Routledge Ltd

Access to resources Recommend Favorite

Human resource management and internal marketing in Mexico: an assessment of the Maquiladora turnover literature

By Castillo Melissa N.   Hinck Wolfgang  

J. for International Business and Entrepreneurship Development, Vol. 2, Iss. 2, 2005-09 ,pp. : 78-83

Inderscience Publishers

Access to resources Recommend Favorite

Can internal marketing be implemented within bureaucratic organisations?

By Papasolomou Ioanna  

The International Journal of Bank Marketing, Vol. 24, Iss. 3, 2006-04 ,pp. : 194-211

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The impact of frontline employees' perceptions of internal marketing on employee outcomes

By Ferdous Ahmed Shahriar   Polonsky Michael  

Journal of Strategic Marketing, Vol. 22, Iss. 4, 2014-06 ,pp. : 300-315

Routledge Ltd

Access to resources Recommend Favorite