Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)

Author： Dalakas Vassilis   Melancon Joanna Phillips  

Publisher： Emerald Group Publishing Ltd

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.26, Iss.1, 2012-02, pp. : 51-59

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The purchasing impact of fan identification and sports sponsorship

By Wang Michael Chih-Hung   Jain Megha   Cheng Julian Ming-Sung   Aung George Kyaw-Myo  

Marketing Intelligence & Planning, Vol. 30, Iss. 5, 2012-07 ,pp. : 553-566

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A model of fan identification: antecedents and sponsorship outcomes

By Gwinner Kevin   Swanson Scott R  

Journal of Services Marketing, Vol. 17, Iss. 3, 2003-06 ,pp. : 275-294

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Service loyalty: The effects of service quality and the mediating role of customer satisfaction

By Caruana Albert  

European Journal of Marketing, Vol. 36, Iss. 7-8, 2002-08 ,pp. : 811-828

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Mediating effects of relationship quality on customer relationships: an empirical study in Hong Kong

By Wong Y.H.   Hung Humphry   Chow Wing-ki  

Marketing Intelligence & Planning, Vol. 25, Iss. 6, 2007-09 ,pp. : 581-596

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effects of soft and hard service attributes on loyalty: the mediating role of trust

By Auh Seigyoung  

Journal of Services Marketing, Vol. 19, Iss. 2, 2005-02 ,pp. : 80-92

Emerald Group Publishing Ltd

Access to resources Recommend Favorite