Consumption values, sponsorship awareness, brand and product use

By Pope Nigel  

Journal of Product and Brand Management, Vol. 7, Iss. 2, 1998-02 ,pp. : 124-136

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand Image Transfer Through Sponsorship: A Consumer Learning Perspective

By Smith Gareth  

Journal of Marketing Management, Vol. 20, Iss. 3-4, 2004-04 ,pp. : 457-474

Routledge Ltd

Access to resources Recommend Favorite

Implicit sponsorship effects for a prominent brand

By Herrmann Jean-Luc   Corneille Olivier   Derbaix Christian   Kacha Mathieu   Walliser Björn  

European Journal of Marketing, Vol. 48, Iss. 3-4, 2014-04 ,pp. : 785-804

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

SPONSORSHIP: IMPACT ON BRAND AWARENESS AND BRAND ATTITUDES

By Jalleh Geoffrey   Donovan Robert J.   Giles-Corti Billie   Holman C. D'Arcy J.  

Social Marketing Quarterly, Vol. 8, Iss. 1, 2002-03 ,pp. : 35-45

Routledge Ltd

Access to resources Recommend Favorite

Maximising sponsorship opportunities: a brand model approach

By Renard Nicolas   Sitz Lionel  

Journal of Product and Brand Management, Vol. 20, Iss. 2, 2011-04 ,pp. : 121-129

Emerald Group Publishing Ltd

Access to resources Recommend Favorite