Psychographic characteristics affecting behavioral intentions towards pop-up retail

Author： Kim Hyejeong   Fiore Ann Marie   Niehm Linda S.   Jeong Miyoung  

Publisher： Emerald Group Publishing Ltd

ISSN： 0959-0552

Source： International Journal of Retail & Distribution Management, Vol.38, Iss.2, 2010-01, pp. : 133-154

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